Popular Science Piece from NKJ network Cultured meat – Nordic take
Nordic consumers generally have a neutral to slightly positive perception of cultivated meat, particularly among men and younger individuals. Acceptance of cultivated meat is likely to increase if policies are designed and executed in alignment with the principles of Nordic welfare societies.
Cultivated meat is a relatively new food concept, currently in the developmental stages in terms of both technology and consumer awareness/acceptance. While the USA, the Netherlands, and Israel are leading the way, the Nordic region features a significant food production and food & biotech industry, with a strong focus on green transition and innovation. Consequently, the Nordic countries have much to offer in developing cultivated meat from a technical perspective. Surveys conducted in Norway, Finland, and Denmark reveal that consumers in these countries have a neutral to slightly optimistic view of cultivated meat, particularly among men and younger individuals. Familiarity with cultivated meat appears to enhance acceptance, and consumers who are surrounded by positive attitudes and intentions toward cultivated meat within their social networks are more inclined to try it.
However, attitudes and engagement alone are not sufficient. Cultivated meat production in the Nordic countries must include solutions acceptable to the typical Nordic consumer, with a positive environmental footprint being a crucial factor for the endorsement. For the Nordic consumers to accept cultivated meat, sustainability aspects such as energy consumption, land use, raw material source and ethics must be addressed. Generally, cultivated meat based on non-GMO cells and locally accessible raw material for cell media and scaffolding is considered a favorable solution in Nordic countries. Cultivated meat is likely to be embraced only if policies are designed and implemented in the spirit of the Nordic welfare societies. This means ensuring that no one, including farmers or traditional industries, is left behind, while also addressing the environmental, societal, and ethical aspects of cultivated meat.
Nordic consumers’ beliefs about the necessity of cultivated meat and its impacts on the global economy are significant predictors of their intentions to buy and consume it. Additionally, positive first impressions of cultivated meat drive intentions and dietary substitution, even though familiarity and knowledge associated with cultivated meat are somewhat limited.
The network Cultivated Meat – Nordic take has focused, from start to finish, on information, awareness and societal debates as crucial factors for engaging stakeholders and gaining consumer acceptance. Information about the novel concept of cultivated meat has been communicated through podcasts, popular media, scientific media, festivals, radio and television. These network activities have been interwoven, leading to common international and collaborative applications and conference organization. Both Norway and Denmark have successfully attracted large grants covering technical topics as well as ethics and social sciences. These projects, with their broad scopes and activities, are well-suited for vital interdisciplinary collaborations and serve as essential vital platforms from which to communicate scientific breakthroughs and engage with the public in the Nordic countries.
THE NETWORK: Cultured meat – Nordic take:
The technology of cultured meat is still at the early stages and many concepts have yet to be investigated. The network has contributed to increase the awareness of this topic among stakeholders (academia, companies, investors, and different types of organization) and its emerging activities in the Nordic countries. Following the first stakeholder seminar in 2022 (online due to Covid-19) some stakeholders made contact of which a few led to collaborations and also direct funding.
Cultured meat – Nordic take IN MEDIA:
Publications from the network:
Köckner, C.A., Engel, L., Moritz, J., Burton, R.J., Young, J.F., Kidmose, U., Ryynänen, T. 2022. Milk, Meat, and Fish from the petri dish – Which attributes would make cultured proteins (un)attractive and for whom? Results from a Nordic survey. Frontiers in Sustainable Food Systems. 6, 17 s., 847931 DOI: 0.3389/fsufs.2022.847931
Engel, L., Vilhelmsen, K., Richter, I., Moritz, J., Ryynänen, T., Young, J.F., Burton, R.J.F., Kidmose U., Klöckner, C.A. (2024). Psychological factors influencing consumer intentions to consume cultured meat, fish and dairy. Appetite. https://doi.org/10.1016/j.appet.2024.107501
Rasmussen, M.K., Gold, J., Kaiser, M.W., Moritz, J., Räty, N., Rönning, S.B., Ryynänen, T., Skrivergaard, S., Ström, A., Therkildsen, M., Tuomisto, H.L., Young, J.F. (2024). Critical review of cultivated meat from a Nordic perspective. Trends in Food Science & Technology. 144: 104336. DOI: 10.1016/j.tifs.2024.104336
Wali, M.E., Karinen, H., Rønning, S.B., Dorca-Preda, T., Skrivergaard, S., Rasmussen, M.K., Young, J.F., Therkildsen, M., Mogensen, L., Ryynänen, T., Tuomisto, H.L. (2024). Life cycle assessment of culture media with alternative compositions for cultured meat production. The International Journal of Life Cycle Assessment. Published online 1 Aug 2024. DOI: 10.1007/s11367-024-02350-6