The healing power of nature: an opportunity for rural entrepreneurship

For thousands of years, people have turned to nature for healing, recovery and remedies. Even today, nature can be an important source of health in the modern society. To promote wider use of Nature-Based Health Interventions (NBHIs), the Bioeconomy Programme has released a set of materials.

 

The material consists of a report with insights and policy recommendations, and a booklet with good practice examples.

 

The report maps nature-based health interventions (NBHIs) status in the Nordic-Baltic region as well as identifies challenges and provides policy recommendations. The recommendations are meant to unlock the full potential of NBHIs. One of the recommendations is to arrange scientific studies, to find out facts about how natural resources affect human health. It also proposes the funding of research on the economic aspect of NBHIs in the public sector and in rural areas.

– With the help of the research, we would be able to identify areas within the public sector where this kind of intervention could reduce pressure on existing healthcare services, says Bioeconomy Programme coordinator Anna Meisner Jensen.

If NBHIs are to be included in public healthcare, it’s important to be sure that the interventions have real effects. Therefore, it is proposed to set up national definitions and regulations for all NBHI activities to ensure consistency and efficacy in the implementation of them.

– That way, national plans could be developed to include NBHIs in public services, says Anna Meisner Jensen.

Another important part highlighted by the report is the need to spread knowledge about the benefits of NBHIs. Decision-makers in areas such as social services and the education system must gain access to knowledge about NBHIs and how they can be used.

– It would be good to develop materials on NBHIs that specifically target decision-makers in the right positions, so that we have the tools to reach out, says Anna Meisner Jensen.

 

Complementing the report is a practitioner-oriented booklet detailing business models, profiles, and practical insights. The booklet is designed to inspire current and future practitioners by showcasing diverse examples of nature-based health interventions (NBHIs).

Developed with current and future practitioners in mind, the booklet presents insights and examples demonstrating how landowners and small businesses in rural areas are integrating NBHIs as an income source. This booklet highlights the current role of NBHIs, shares practitioners’ challenges, and provides examples of successful models for those interested in or currently practicing NBHIs. It aims to provide guidance and inspiration for stakeholders looking to harness the potential of NBHIs and illustrate how the spread of NBHI practices can enhance public health while providing economic opportunities for rural communities.

Together, the report and booklet form a comprehensive resource material to encourage the development and adoption of NBHIs across the region.

 

Definition: Nature-based health interventions (NBHI)

Deliberately designed activities aimed at enhancing individuals’ overall functioning, health, and well-being, or aiding in their recovery and restoration by engaging with or being exposed to nature. In this context, the term ”nature” includes natural environments shaped by humans.

 

Bioeconomy program
SNS and NKJ got the mission from the Nordic Council of Ministers to start the work towards growth and green transition in Nordic and Baltic rural areas, with bioeconomy as the driver. We have run the Bioeconomy program during five years. The main objectives have been to:

  • Strengthen sustainable use of available bioresources in Nordic/Baltic rural areas.
  • Increase economic growth and social sustainability in rural areas in the Nordic and Baltic.
  • Strengthen Nordic/Baltic industry competitiveness in bioeconomy sectors in rural areas.